Research, ideation, development and implementation of an intranet to connect hundreds of members of an international NGO
Background info & Brief
The Client
Junges Netzwerk a German/Latin American NGO Network
#JungesNetzwerk is a German NGO that promotes the exchange of ideas and experiences between Latin America and Germany for the development of common values.
The Brief
Develop an App with Video-Call Feature
The organization has experienced exponential growth, which has put stress on the communication and organization between JungesNetzwerk's old and new members.
To address this, they proposed creating an app that includes a messenger and a video call feature.
The Research Phase
Impact of our research
Redirection of the project due to early identification of the correct problem
The organization based their brief due to the conclusion of previous research.
Our research pointed out to a different problem, and we decided to analyze their previous research in search of an objective truth.
The conclusion was that the results of their previous research lead them to solve the incorrect problem.
Analysis of previous Research
Previous Research, a mix of conflicting results due to leading questions & methodology issues
Only 13% get in touch with members from other regions while 87% admits they rarely or never do so
32% of members know "enough" which channels to use to communicate with other members and 28% knows "a lot", while 16% knows "little" or "nothing"
Marketing focus survey, the survey was asking incorrect questions that focused mostly on
75% of users were ignored. Only participants were asked, ignoring crucial stakeholders such as organizers, leaders, project owners, etc.
Using surveys for qualitative research and analizing only the quantitative results
Our Research & Analysis brought us to different conclusions
72% of users would like to have all information in
one place
Members communicate throughout diverse and established social media apps independently
Get in contact with other members it's too complicated
To join projects outside their close network users reach out the incorrect organizers, generating bottlenecks and unnecessary work
Leaders are overwhelmed by the amount of requests and they cannot focus on their leading tasks
50% of the queries could be answered reading
a document
Previous decisions tried to solve the incorrect issues
A messenger App with Video-Call Feature to:
➔ Faster communication
➔ Centralize written and verbal communication
➔ Keep up with other NGOs
Our Solution based on user interviews, surveys and concept testing
An Intranet to centralize:
➔ Contact information, from members, organizers and leaders
➔ Projects, dates & locations
➔ Application forms
➔ CMS of all what's app, telegram & instagram groups
The Design Phase
Desperate Solutions for Urgent Problems
Fragmented Communication & Tech Barrier
The current state of the organization employs a variety of platforms, including:
➔ Heylink as the landing page
➔ Trello Board as a website
➔ Over 20 separate WhatsApp and Telegram groups
➔ A centralized Instagram channel
➔ Multiple Twitter accounts
➔ And a website that remains "under construction" for over 5 years.
Information Architecture & Sitemap
Gather all necessary information to be able to organize it
Our primary challenge was organizing the architecture of information in a manner that was clear, concise, and easily accessible for a broad range of users.
It was essential to create a structure that served three primary purposes:
➔ Reinforce Collaboration
➔ Organize Internal Communication
➔ Unify the Organization
Information Architecture & Sitemap
Gather all necessary information to be able to organize it
The current state of the organization employs a variety of platforms, including:
➔ Trello Board as a website
➔ Over 20 separate WhatsApp and Telegram groups
➔ A centralized Instagram channel
➔ Multiple Twitter accounts
➔ A website that remains "under construction" for an over 5 years.
